Hello, I'm Leti · Content Lead
I make content a growth lever across every touchpoint.
Content is often brought in after a product launches, and that's where problems start. I lead teams to bring it in early: aligning roadmaps, simplifying user journeys and turning content into growth.
Trusted by brands such as
Selected work
Filter by skill. Most projects use several, which is kind of the point.
GOLD AVENUE · Web, email, social & app
Copywriting & translation
French SEO articles and campaign translation for a precious metals investment platform.
Eurostar · Web
SEO, UX, Product optimisation
€20.9M incremental revenue YoY from revamped product pages across 400+ pages.
Eurostar · Destination content
Inspirational & Brand Audit
90 high-impact brand content landing pages prioritised, targeting €1.1M+ a year.
Eurostar · App
Mobile App Strategy
+130% app clicks, to 1.6M, after a merchandised content strategy.
Eurostar · Metropolitan magazine
Editorial content production
3 issues for business travellers, with open rates up to 55.5%.
Atout France · Eurostar
360 campaigns & B2B partnerships
10M+ social reach and 21M+ video views for France's national tourism campaign, plus Team GB at Paris 2024.
Eurostar · Project management
Workshops & Facilitation
60+ senior stakeholders aligned, and 4 cross-functional squads launched.
Footballco × Bwin · 2021
Campaign Social / Influencers
10M+ media impressions, +139% vs KPI, from 225+ pieces of content.
Kind words
Amazing at getting writers, designers and product teams all pulling in the same direction. Sharp, super proactive and genuinely fun to work with.
A strong creative mindset, a results-driven approach, and a can-do attitude.
Everyone calls me Leti.
French and Italian roots, seven years in London, now based in Valencia. I've built and led content teams in London and Paris, and I love bringing people and ideas together.