Atout France · Eurostar
360 campaigns & B2B partnerships
National campaigns built with tourism boards, media and sports partners: from France's summer 2020 domestic tourism push to Eurostar's Team GB partnership at the Paris 2024 Games.
Atout France · 2020
#CetÉtéJeVisiteLaFrance
10M+
social media reach across influencer, creative and media activity
21M+
video views across campaign assets
117K+
mentions of #CetÉtéJeVisiteLaFrance, much of it user-generated
1.4M
visits to the campaign social wall on France.fr
The brief
During the Covid-19 pandemic, reassure French travellers about the health and safety protocols in place, and inspire them to explore new destinations within France in summer 2020.
My role
I contributed to the planning and rollout of the national campaign led by Atout France, and coordinated influencers, creative teams and media agencies so messaging stayed consistent and launched on time across channels.
The campaign
- A social wall on France.fr collecting travellers' posts
- Influencer trips across mainland France and overseas territories
- Travel, specialist and nano-influencers relaying the hashtag
- Partnerships with tourist boards and media
The campaign in action
Eurostar · Paris 2024
Eurostar × Team GB
Eurostar was the official travel partner of Team GB and ParalympicsGB at the Paris 2024 Olympic and Paralympic Games, alongside Team Belgium, Team NL and Team Deutschland.
What I did
- Created the Team GB partnership content on eurostar.com
- Built the homepage merchandising strategy for the partnership
- Reported on performance to steer the activation
On the page
