Footballco × Bwin · 2021
Campaign Social / Influencers
An influencer team for Bwin's King of Europe campaign, across 4 key markets.
Campaigns B2B & B2C
Copywriting
10M+
media impressions
+139%
vs the KPI
225+
pieces of content published
15
influencers
The brief
Bwin briefed Footballco to assemble a team of influencers to support its King of Europe campaign across 4 key markets.
My role
As freelance Social Media Manager at Footballco, I partnered with the influencers and delivered video content in German and French.
What I did
- Partnered with 15 influencers to bring the campaign to life
- Published 225+ pieces of content: a launch video, influencer stories and weekly wrap-ups
- Delivered 90+ video campaigns in German and French during the UEFA Euros 2021
The key visual
The content
Influencer stories and partner posts from the campaign. Swipe through.
