Eurostar · 2025

Workshops & Facilitation

Bringing Marketing into major initiatives early, through data-led workshops with senior stakeholders online and in person. 

Project Management Content Strategy

60+

senior stakeholders across Marketing, Commercial & Digital

4

cross-functional squads launched with 12 people in each squads. 

1

Marketing PMO operating model, formalised

The challenge

Marketing was brought into major initiatives too late, causing execution friction and missed revenue.

My role

I designed and facilitated cross-functional workshops with senior stakeholders across Marketing, Commercial and Digital. 

What I did

  • Grounded every discussion in performance data and structured it around decisions
  • Mapped dependencies and ownership across teams
  • Turned outcomes into priorities, formalised as a Marketing PMO operating model

Inside the workshops

Workshop board in two steps: a project kickoff with sticky notes for who is on the project, why, customer needs and KPIs, then team alignment on goals, roles, needs and expectations, and risks
Workshop board: project kickoff and team alignment
Project overview tracker listing tasks for this month and next month with owner, status, timeline, due date and priority
Project tracker: owners, status and deadlines
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