GOLD AVENUE · 2026
Copywriting & translation
French copy for GOLD AVENUE, a precious metals investment platform: SEO articles, campaign translation across every marketing touchpoint, and data analysis to sharpen the merchandising strategy.
What I do
Write
SEO articles
Educational articles in French that capture search interest and build trust with gold investors.
Translate
Every touchpoint
Campaigns localised from English into French for web, email, social, in-app notifications and push.
Analyse
Merchandising data
Performance data turned into recommendations to improve the merchandising strategy.
Example 1 · SEO article
US elections and the gold price
An evergreen explainer published before the 3 November 2026 US midterms, then updated with the results. I wrote the French version from the brief.
My headline · French« Élections américaines et prix de l’or : quel impact en 2026 ? »
Read the French article →
The brief
- Format
- Educational explainer with historical data and outcome scenarios
- Reader
- European holders and buyers of physical precious metals
- Length
- 1,400 to 1,700 words
- Markets
- EN, FR, DE, IT, ES
- FR keyword
- élections américaines prix de l'or
- Goal
- Organic traffic from election searches, and trust
The rules I wrote to
- No price forecasts or targets: history and conditional scenarios only
- Strict political neutrality, with every statement attributed and sourced
- Every figure backed by a named, linkable source
- Simple, warm and direct: the case made with data, not adjectives
- Localised for French search, not translated word for word
Example 2 · Translation
One campaign, every touchpoint
Product launches like the Year of the Goat Lunar Legends collection, translated into French for each channel, adapting the tone for each format.
